Pharm Exec’s Lisa Henderson, Scott Gottlieb, MD, Former FDA Commissioner, and experts from Parexel talk about the COVID-19 pandemic and how its enormous impact on our medical systems has accelerated the growth in and adoption of RWE.
A New Era of Real-World Evidence
Breaking New Ground with RWE
Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.