Compelling messaging is at the core of every effective pharmaceutical marketing strategy. Whether it is the launch of a new drug or a message refresh project, crisp copy that builds an emotional connection with your target market can help keep communication impactful, without making it highly complex or over-simplistic. Many pharmaceutical companies produce large amounts of unremarkable copy which doesn’t convert. To help you cut through the noise of communication of rival pharma companies, Newristics has created the Ultimate Pharma Messaging Guide with 20 guiding principles that have been scientifically proven to turbocharge pharma communications.
Measuring Speaker Campaign Effectiveness
March 11th 2024Sales and marketing effectiveness of speaker programs is often one of the least understood aspects in the industry. Yet, pharma brands spent over $12.5 billion in 2022 to engage and influence with HCP-to-HCP activities. CMS’s Open Payments data is an overlooked tool to get greater visibility and create more strategic opportunities—while also enriching compliance. This paper explores how to filter and pinpoint critical data sets using browser-based technology to gain marketing insights from this data and measure competitiveness.¬