Pharmaceutical Executive-07-01-2009

In the long run, pharma wants to sell health, not just drugs.

Too many people think of creativity as a mystic flash of inspiration. It's also hard work that needs to be built into every leader's professional life.

As FDA looks to balance risks and benefits, more regulations are on the horizon.

Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.

What community organizing can teach pharma marketers about building a brand.