Sales & Marketing

Research from a recent Cadent study reveals the growing impact of TV and connected TV advertising in raising medication awareness across diverse demographic groups, highlighting shifting dynamics in how patients discover treatment options.

Webinar Date/Time: Mon, Jul 28, 2025 11:00 AM EDT

The new doll will include an insulin pump, a glucose monitor, and a dress featuring international symbols for diabetes awareness.

The fundraising event will debut in Nashville this August.

The football player is speaking out about his experience living with and treating OAB.

The results show many people start dropping the medication by the first year of using it.

Williams will serve as entrepreneur-in-chief and will help groups in the program with mentorship.

The Acuvue Oasys Max 1-Day Multifocal marks the first and only daily disposable contact lens to be available for people with both astigmatism and presbyopia.

Strategies and recommendations for driving value in today’s AI-enhanced prescribing environment.

Skin cancer is often overlooked by many Americans, who are at elevated risk for being over exposed to the sun in the summer months.

Many Americans struggle with being overweight, social stigmas still prevent people from talking to doctors and seeking treatment.

The campaign will focus on promoting healthy activities that men often overlook.

The drinks contain a mix of protein and vitamins that will help GLP-1 users reduce weight in a healthy manner.

In today’s environment, aligning the Target Product Profile with the appropriate Value Evidence Archetype is not just good practice, it is a strategic imperative.

The pharmaceutical company will donate money for each strike-out made by the team’s pitcher for the remainder of the regular season.

The organization is providing trainers with information and education for how to coach clients taking the weight-loss medications.

The organization was inspired to promote awareness for the disease in the wake of the former President’s diagnosis.

As the FDA’s ban on mass compounding of semaglutide takes effect, Novo Nordisk introduces discounted pricing and new patient resources to ensure safe access to Wegovy.

Prioritizing deeper customer insights helps life sciences marketers understand how to engage their HCP audiences effectively with the right message.

Stricter regulations on a fragmented media landscape is forcing the industry to rethink marketing.

The program will send 11 young soccer players to learn from professional soccer coaches in Madrid.

The campaign provides information about early signs of the condition along with treatment information.

ConnectING with Carnie promotes the importance of routine screening and treatment options for the involuntary movement condition.

The company is partnering with McLaren Racing and United Autosports for the event.

The famous trees, and the festival associated with their blossoming each spring, is part of a tradition for the global pharmaceutical company.

Teigen’s son was diagnosed with type 1 diabetes, inspiring her to promote the importance of early testing.

How to maximize market-entry performance for new pharma products in an increasingly competitive launch environment.

Sonam Dubey, a partner at Beghou Consulting, discusses the potential impact of a possible ban on direct-to-consumer advertising amid policy and government agency overhauls in the US.

The campaign also has a specific focus on Black Americans, who are more likely to develop the disease.

The campaign is launching alongside positive news for the company’s Phase 3 trials for a GBS treatment.