Sales & Marketing

Market access strategies are evolving as more biopharma companies commercialize their own therapies, requiring closer alignment with payer requirements, provider education, specialty pharmacy networks, and patient support services to ensure appropriate coverage, prescribing, and long-term adherence.

From data risk to relationship equity, the need to rethink consent in life sciences marketing.

Novo Nordisk is using its first Super Bowl commercial to spotlight an oral formulation of Wegovy that builds on prior approvals of semaglutide, signaling a strategy to expand obesity treatment access beyond injectable GLP-1s.

FDA Commissioner Marty Makary’s warning against mass-marketed copycat drugs escalated the regulatory and legal clash over compounded oral GLP-1 products.

Teva’s VP of US innovative medicines marketing discusses the origins of the company’s new campaign featuring comedian Will Forte.

How pharma marketers can time brand messages to prescribers when it matters most.

As leading drugmakers launch direct-to-patient platforms with steep discounts and digital care bundles, a new channel dynamic is emerging that gives manufacturers greater control of patient engagement while redefining, but not replacing, the strategic role of traditional wholesalers.

The booming obesity drug market is redefining prescriber influence, with nurse practitioners and physician associates emerging as key decision-makers that life sciences marketers can no longer afford to overlook.

“This is about building a powerful bridge between the science that transforms lives and the systems that deliver that transformation,” said Michael J. Hennessy Jr., MJH Life Sciences chairman and CEO, of the BPD Healthcare acquisition.

The importance for pharma in recognizing integrated data sources as necessary infrastructure—not just a competitive edge.

As the pharmaceutical industry moves beyond rule-based omnichannel marketing, a new era of agentic systems is emerging, in which AI-powered agents collaborate with humans to orchestrate engagement, accelerate decision-making, and maintain regulatory compliance in real time.

Pharma can embrace product iteration over one-time launches—and enhance agility and responsiveness through effective roadmaps, feedback integration, and communication strategies.

Connect Biopharma partners with the Jovante Woods Foundation to enhance asthma education and awareness, aiming to prevent acute attacks and save lives.

Oikos Fusion offers a nutrient-dense dairy drink designed to support muscle mass and digestive health during weight loss journeys.

One of the most significant drawbacks for a brand when partnering with individual medical journal platforms is the limitation in reach and scalability they possess.

The actor was diagnosed with the disease at 46-years-old.

The results showed that people started mirroring the eating habits of GLP-1 users even when they weren’t taking the medication themselves.

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

A special live broadcast of award-winning star and CEO’s conversation will focus on advancements and regulations on ALS sciences.

The games are designed to promote activities that exercise the brain.

Research from a recent Cadent study reveals the growing impact of TV and connected TV advertising in raising medication awareness across diverse demographic groups, highlighting shifting dynamics in how patients discover treatment options.

Webinar Date/Time: Mon, Jul 28, 2025 11:00 AM EDT

The new doll will include an insulin pump, a glucose monitor, and a dress featuring international symbols for diabetes awareness.

The fundraising event will debut in Nashville this August.