Sales & Marketing

In this part of her video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One and Pharmaceutical Executive Advisory Board Member discusses how CMOs can leverage artificial intelligence and other advanced analytics tools to extract meaningful insights and optimize marketing strategies.

In this part of her video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One and Pharmaceutical Executive Advisory Board Member discusses how pharmaceutical companies can effectively balance personalized marketing efforts with maintaining data privacy and ensuring patient trust.

Practical ways product teams can leverage the benefits of generative artificial intelligence as a strategic advantage in pharmaceutical and life sciences commercialization.

Respondents showed concern for cost increases and changes to benefits.

Laura Johnson, senior director, sales, life sciences, Loftware, discusses scenarios where unclear labeling led to challenges for patient outcomes.

Laura Johnson, senior director, sales, life sciences, Loftware, discusses ways to ensure that product labels are easily understood universally.

Daiichi Sankyo’s head of US oncology business discusses the company’s first DTC television campaign for Enhertu.

Corcoran is using her family’s personal story with the disease to promote awareness.

Webinar Date/Time: Thu, Oct 17, 2024 11:00 AM EDT

The anti-obesity drug maker is raising awareness about the struggle that constant thoughts about food can have on people trying to manage their weight.

The foundation is focused on preventing teen and young adult suicide.

Truxal discusses Exact Science’s first Spanish language TV commercial and campaign for Cologuard.

The program is aimed at raising funds for children with cancer and blood disorders.

The campaign is based on a messaging promoting an embrace of aging.

As the digital medium poses new threats to brand equity and public safety for pharma, what can drugmakers do to better balance its essential communications benefits with the risks?

The digital revolution has brought more efficient ways to reach and touch HCPs.

Webinar Date/Time: Thursday, October 3, 2024 at 2pm EDT|11am PDT|7pm BST|8pm CEST

The company partnered with Marius Pharmaceuticals to offer access to Kyzatrex.

The “Do It For You & Them” campaign focuses on the impact that virus has on day-to-day lives.

Strategies that can help maintain and grow your market share. Plus how to adapt to new competitive pressures and evolving customer needs.

According to the company, about one-third of the country is at risk for micronutrient deficiency.

The app provides users with lifestyle tips and plans based on the lifestyles of people living in regions with the highest lifespans.

In an interview with Pharm Exec Associate Editor Don Tracy, Carlos Doti, VP, head of medical affairs, US oncology business unit, offers his thoughts on the evolution of Lynparza across indications such as breast, prostate, and pancreatic cancers.

As HCPs continue to face time constraints and information overload, delivering relevant and personalized content becomes increasingly critical.

The partnership will allow both group to expand their operations and provide more solutions to underserved communities.

By embracing technology and integrating it seamlessly into your brand narrative, you can create a more engaging, personalized, and effective experience for HCPs.

Webinar Date/Time: Wed, Aug 28, 2024 11:00 AM EDT

Point of care messaging offers unique advantages in pharmaceutical marketing and should be a high priority in brand strategy discussions.

David Minkin, President & GM at epocrates, offers his insights into the importance of trust, first-party data, and strategic partnerships in ensuring successful marketing campaigns.

A study detailing how patients struggling with obesity interact with the life sciences industry suggests that they don’t get weight loss information from their doctors.