News

Multimedia

Conferences

Publications

Brand Insights

Resources

Patient Engagement

Latest News

Delivery and Disruption: Navigating a Changing Care Terrain

By Luke Forsthoefel
Yakir Siegal

September 16th 2024

The diversification of site-of-care delivery models is accelerating rapidly, creating new go-to-market implications for drug manufacturers—but also new opportunities to drive more fundamental innovation in engagement and access strategies.

A Risk-Reward Reset: Getting Serious About Social Media

By Samina Bari
Alex Goldenberg

September 13th 2024

Thriving ‘Beyond the Pill’: Closing Key Gap in Patient Support

By Millie P. Arora
Tamara Moellenberg

August 13th 2024

AI’s Promise in Delivering on Patient-Centricity

By Chiraag Bhadana
Joe DeLuca

July 1st 2024

Pharm Exec Exclusive: Mark Cuban Talks Drug Pricing

By Miranda Schmalfuhs

June 7th 2024

Video Interviews

More News

Transform Real-World Evidence (RWE) Insights with Innovative Data Solutions

NTT Data

September 24th 2024

Webinar Date/Time: Wed, Oct 16, 2024 2:00 PM EDT

How Personal and Digital Engagement Work in Harmony Through the Agile Deployment of Resources

IQVIA

September 6th 2024

Webinar Date/Time: Thursday, October 3, 2024 at 2pm EDT|11am PDT|7pm BST|8pm CEST

IDN Trends, Insights and Strategies Every Manufacturer Should Know

Eversana

July 18th 2024

Webinar Date/Time: Thu, Aug 8, 2024 1:00 PM EDT

Patients and Data Disrupt the Life Sciences Industry

Ravinder Singh

June 4th 2024

Delivering better patient outcomes hinges on innovation and adaptability.

Patient Treatment & Travel: The Need for Stepped-Up Support

Christine Isbell;Viviana Brun

Published: May 13th 2024 | Updated: May 13th 2024

Designing an effective travel and lodging patient hub program in pharma.

Improve Site Experience with Data-Driven Protocol Design

IQVIA

May 2nd 2024

Webinar Date/Time: Wednesday, June 12th, 2024 at 10am EDT | 7am PDT | 3pm BST | 4pm CEST

Say Hello to Flexible: Reimagining the Patient Journey

Adam Halbridge

April 15th 2024

Through embracing connected and tech-enabled services and devices, new avenues and opportunities exist for greater clinical trial flexibility in drug research.

Establishing a Data Ecosystem Using Automation to Optimize Regulatory-Compliant Clinical Trials

Oracle

April 11th 2024

Webinar Date/Time: Thursday, May 23, 2024 at 10am EDT | 7am PDT | 3pm BST | 4pm CEST

Use Real-World Data to Optimize Design of Your Oncology Clinical Trials

IQVIA

April 3rd 2024

Webinar Date/Time: Wednesday, May 15th, 2024 at 10am EDT | 7am PDT | 3pm BST | 4pm CEST

Navigating Healthcare with Patients at the Center

Oracle

March 27th 2024

Webinar Date/Time: Thursday, April 18, 2024 at 10am EDT | 7am PDT | 3pm BST | 4pm CEST

Positioning Medical Information as a Trust Driver for Your Brand

Jenny Reid-Young

March 12th 2024

Four steps to maximize the impact of medical information services as an engagement gateway.

Rethink, Reignite, and Reimagine Clinical Research

Oracle

February 28th 2024

Webinar Date/Time: Thursday, March 21, 2024 at 11am EDT | 8am PDT | 3pm GMT | 4pm CET

Understanding Healthcare Access Barriers: Industry Trends and the Patient Assistance Approach

Accessia Health

February 14th 2024

Webinar Date/Time: Thu, Mar 28, 2024 2:00 PM EDT

Beyond Medicines: Pharma's Journey with Patient Family Advisory Councils

Deborah Ventz-Migneco

February 1st 2024

Including patient and family feedback in our discussions will help shape our understanding of their perception of provided care and services and how we operate as a whole.

Navigating Success During a Rare Disease Product Launch

Herspiegel

January 18th 2024

Webinar Date/Time: Thu, Feb 15, 2024 11:00 AM EST

Survey: 79% of Respondents Admit to Neglecting Health Needs During the Holiday Season

Don Tracy, Associate Editor

December 21st 2023

American Heart Association survey suggests holiday stress has a major impact on health habits.

Study Finds Association Between Neighborhood-Level Socioeconomic Status, Medication Nonadherence Among Heart Failure Patients

Don Tracy, Associate Editor

December 19th 2023

JAMA study aims to discover whether ignoring medical advice relates to financial status among patients with heart failure.

Is Trust the Secret Ingredient for Digital Product Success?

Rob Verheul

December 11th 2023

Lack of trust in pharma-provided content proves to be a key barrier to successful engagement, highlighting issues like promotional spin, information availability, and more.

GSK Survey Discovers Extensive Misconceptions About Shingles

Don Tracy, Associate Editor

December 1st 2023

Findings show that a considerable number of adults remain uneducated on how herpes zoster is triggered.

Developing Patient-Focused Solutions: How a Multi-Modality Approach to Drug Discovery and Development is Driving Transformative Innovation

Richard Tillyer, PhD

November 15th 2023

When considering factors like disease biology and patient needs in drug discovery and development, the goal is to deliver effective and scalable treatments globally by balancing established approaches like small molecules or protein therapeutics with more complex modalities such as RNA, cell, and gene therapies.

Benchmarking Speaker Campaign Effectiveness

Pharmagin

November 14th 2023

Webinar Date/Time: Wed, Dec 6, 2023 2:00 PM EST

Medical Debts in America: Collections, Aggressive Tactics, and Consequences

Don Tracy, Associate Editor

November 13th 2023

The growing issue of medical debt has caused stakeholders to reevaluate tactics as the cost of pharmaceutical healthcare continues to rise.

Abbott’s Food as Medicine Program Reports Clinical Improvements in Patients with Diabetes

Don Tracy, Associate Editor

November 9th 2023

Healthy Food Rx provides home-delivered medical prescriptions of healthy food to help address diabetes.

The Future State of Oncology: The Rise of Oncology Home Care

Chris Leggett

November 6th 2023

While there are still hurdles to overcome along the way, home healthcare could deliver better patient-centered cancer care, providing improved patient outcomes, enhanced quality of life, and reduced strain on resources.