Pharmaceutical Executive-09-01-2009

Big Pharma navigates a regulatory minefield to reach social media consumers. It's anything but 'business as usual.'

An open letter to Rep. Henry Waxman (D-CA)

With the emergence of user-generated content, marketers have to keep up on the buzz around their brands and categories on the Web.

Bill Trombetta expands his annual guide to stellar performance with the "Heavenly 27."

Close the loop between the pros and the consumers by integrating patient-physician communications into pharma brand planning.

Pharma steps up development of new vaccines and treatments to combat Third World diseases

The prescription for better pharma marketing: Gain understanding of your physician-customers by leveraging key analytical insights.

Mastery of internal factors can mean the difference between thriving and failing in an environment where industry is a price taker, not a price setter.

Brent Saunders, Schering-Plough's president of global consumer healthcare, talks growing role of OTC drugs in Pharma's future.

The obesity pipeline, despite a hugely underserved market potentially worth $11 billion, is awfully thin.