Anna Hale appointed Chief Marketing Officer at Karo Pharma
Anna Hale joins Karo Pharma from GSK Healthcare, where she previously served as VP & Global Brand Lead, Gum Health & Family Oral Health.
Karo Pharma has appointed Anna Hale as the Chief Marketing Officer (CMO) of Karo.
“We are pleased that we have been able to attract Anna Hale to join the Karo team. Anna has a consistent track record of delivering substantial business results across different categories and markets. She brings deep international experiences to Karo and has a versatile toolbox within the marketing arena. She will lead the development and execution of differentiated brand programs, designed to accelerate growth across Karo’s brand portfolio”, says Christoffer Lorenzen, CEO.
Anna Hale joins Karo after 15 years at GSK Consumer Healthcare (GSK). Most recently, she has led Parodontax to become the world’s fastest growing toothpaste, through winning creative communication, a strong pipeline of innovation and geographic expansion into new, emerging markets.
Anna Hale will join Karo during Q4, 2021 and will be a part of the Corporate Management Team, reporting to Christoffer Lorenzen, CEO.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
