Automating PV Data Capture: What's Holding Companies Back?

John Price

Safety and pharmacovigilance (PV) teams must ingest, check, interpret and report vast quantities of real-world data about any untoward effects of human medicinal products, accurately and within a tight timeframe. It is a burden that is growing all the time, too. Yet, compared with other functions across the pharmaceutical product lifecycle, PV teams are the least likely to be drawing on smart technology to help lighten the load.

Twenty or more years ago, the life sciences industry saw great value in using technology to streamline reporting processes. The existence of the Medical Dictionary for Regulatory Activities (MedDRA) dictionary is testament to this. MedDRA was the culmination of ambitious attempts within the UK Regulatory Authority (MHRA) to overhaul ADR reporting from a paper-based system (accessible on a remote government server once a week), to a more accessible and usable safety tracking platform. 

Since then, advances in PV IT appear to have been less revolutionary. This is surprising given that life sciences companies today are spending a disproportionate amount of their PV budget just amassing reports of suspected drug reactions - when many of these reports are of very low quality, meeting only minimum criteria for validity or lacking key clinical information. The effort that goes into processing this information is effort that is not being expended on analyzing safety information - so that it can be used to enhance the safe use of drugs by patients. 

Prioritizing resources

So what is holding companies back from proactive investment in solutions that could help them? A common explanation for firms’ lack of investment in smart solutions, certainly among organizations that lack the scale and internal IT resources to develop their own, is PV’s perceived lack of strategic priority compared to pre-marketing authorization activities such as clinical trials. 

Here, technology is seen as a means of accelerating products’ speed to market, expanding the target opportunity, and bringing in new revenue. PV, by contrast, is seen as a “cost center;” a public health obligation which adds little value for the business.

This is lamentable, given the scope for process transformation that today’s technology enables. Proven solutions exist now which could transform the efficiency, effectiveness and regulatory adherence of PV processes, without placing data at any risk of being compromised in any way. 

Among the large household pharma names, technology developments probably are taking place, but internally. Typically, the major global players still prefer to build their own customized solutions, keeping these shrouded in secrecy as though they might offer some kind of strategic advantage and competitive edge. Yet this approach is perplexing. While big pharma clearly has the resources to develop its own solutions for adverse event (AE) case intake and processing, companies would surely be better off spreading cost, and increasing speed to effective solutions, by using ready-to-go tools which have been designed to cater for most needs - many of which have been tried and tested many times over. Ultimately, there is little competitive differentiation in tasks that are first and foremost a Public Health activity designed to protect patients, as well as a Regulatory necessity - so why reinvent the wheel?

It’s quality that counts

To fulfil their responsibilities, stay the right side of regulators, and maintain public trust, companies have no choice but to do PV well, and report AE cases promptly. Without technology, this is a highly labor-intensive undertaking. It also requires specialist skills. Beyond life-science and healthcare qualifications, PV demands the ability to interpret complex medico-scientific data – sorting significant and meaningful findings from distracting “noise.” The perfect blend of pharma and data science skills is relatively scarce, as demonstrated by the difficulty companies report in recruiting qualified personnel. It is imperative, then, that companies apply that expertise economically and where it is needed most: to identifying and evaluating incoming signals, and addressing safety issues. 

Even if organizations do see PV first and foremost as a cost center, it is one that warrants investment as a means of providing services more cost-efficiently – without compromising PV quality or integrity. To put this need into perspective, financial market watchers such as Grandview Research and Market Watch estimate that the annual global spending on external PV solutions and services - currently $5 billion - is expected to more than double over the next few years. That’s a substantial outlay, making services very expensive -and with a limited return on investment.

In an industry as competitive and cost-laden as the global pharmaceutical industry, organizations would do well to free up a healthy proportion of that resource, to channel into developing new drugs – as long as they can do so without risking patient safety; that is, without cutting corners.

A smarter approach

In the right hands, advanced technology can reduce errors to drive up PV accuracy while simultaneously driving down operational costs over time. Efficiency gains of between 60-70 per cent have been predicted where companies are targeting largely manual and resource-intensive processes with intelligent automation, and higher efficiencies are perfectly possible; the kinds of innovation which don’t require a wholesale overhaul of firms’ existing PV systems. This includes case intake solutions which frontline professionals can use on the go, to capture AE details for straight-through processing.

As a rule-based activity, AE case processing lends itself perfectly to automation. There is no reason why a report made by a healthcare provider, patient or drug company representative via a smart phone app, for instance, couldn’t be triaged, databased and routed automatically - according to the information in the report - to company staff or regulators, with minimal human intervention. The added benefit of such an application (in-the-moment computer-aided collection of information from the reporter) would be the promotion of ‘right-first-time’ capture of comprehensive, high-quality case information at source - reducing the need for case follow-up. The convenience of such a system would save time for all involved, and enable more effective PV. 

So where should firms go from here?

For now, applications that automate discrete PV activities, available from specialist PV IT providers, offer opportunities for incremental efficiencies to smaller companies with modest budgets who could otherwise be left behind in the imminent PV automation revolution. As long as large pharma brands continue to focus their resources on developing their own customized PV solutions, mid-sized and smaller firms have a chance to peruse the market for off-the-shelf solutions or managed services which employ such aids to improve the quality and value of PV delivery. 

This potential could be short-lived, however. By the time these solutions have realized their potential, demand may already have consumed all the available capacity of technology service providers, leaving companies without the help they now desperately need. Smarter planning now could pay dividends in the long run.

John Price is the owner and managing director of John Price PharmaSolutions LLC and an advisor to pharmacovigilance managed service provider Arriello.