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Battling the Big Squeeze: Examining Demand and Margin Pressures to Improve Brand Performance
Tuesday, September 28, 2021 Market forces are accelerating to pressure both demand and margin. In this webinar, we will examine several specific demand and margin factors that impact brand performance, including a data driven perspective of current macroeconomic trends in healthcare, the impact of growing payer control and patient cost sharing on brand performance, how increased complexity of the patient experience changes the need for patient support, and an overview of policy considerations to have on your radar.
Register Free: http://www.pharmexec.com/pe_w/performance
Event overview:
Market forces are accelerating to pressure both demand and margin. Payer control is growing, patients are being asked to pay more, and policy makers are actively looking at healthcare reform. The Big Squeeze is on!
Symptoms of the “Big Squeeze” can be seen in budget cuts, restricted and/or misallocated sales resources, incorrect financial accruals, investment uncertainty, and increased risk of inaccurate forecasting. Just a few of the end results are the year-over-year continued downward pressure on net sales, the turnover of brand and market access teams, the cutting of SG&A expenses, the inability to invest and innovate, and the burdening of future launches with unrealistic sales expectations.
In this session we will:
- Review a data driven perspective of current macroeconomic trends in healthcare
- Examine the impact of growing payer control/patient cost sharing on brand performance
- Discuss how the complexity of the patient experience is changing the need for support
- Provide an overview of policy considerations that every manufacturer should have on their radar
Speakers
Luke Greenwalt
VP, Market Access Center of Excellence
IQVIA
Register Free: http://www.pharmexec.com/pe_w/performance
