Behind the Creative...Inspiring Award Winning Creative with Cindy Machles and Nate Whipple

How to maximize market-entry performance for new pharma products in an increasingly competitive launch environment.

LaShell Robinson, Head of Global Feasibility and Trial Equity at Takeda, speaks about the company's strategies to engage patients in underrepresented populations in its phase III psoriasis trials.

The campaign also has a specific focus on Black Americans, who are more likely to develop the disease.

Peter Ax, founder & CEO of UpScriptHealth, discusses the impact of tariffs on the pharmaceutical industry and how digital health platforms could potentially help offset them.

Why a fundamental rethinking of how manufacturers engage with healthcare providers, payers, and patients is necessary in today's pharma landscape.

Marketing and sales personnel who leverage the expertise and insights of MedAffairs can often have better success.