Blue Matter Opens Office in Boston
Blue Matter, a strategic consulting firm focused on the life sciences industry, is pleased to announce that it has opened an office in Boston, MA. It will be the firm's seventh, joining offices in San Francisco, New York, London, Berlin, Zurich, and Mumbai.
According to Managing Partner, Ashwin Dandekar, the team in Boston will continue to expand for the foreseeable future. "The Boston area is a key hub for biotech innovation. We plan to continue building the team and expanding our presence in the region for a long time to come."
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
