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Bristol Myers Squibb Launch New DTC Campaign in Plaque Psoriasis

Article

The campaign, “Found It,” is part of a robust DTC program designed to educate adults with moderate to severe plaque psoriasis about SOTYKTU™, a new oral treatment option.

The first TV spot, which aired on Sunday, February 5th during the 65th annual Grammy Awards, celebrates the feeling of finally finding a treatment that may restore confidence and freedom and, most importantly, the ability to love your skin.

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Pharma Marketing's Top Movers and Shakers in 2024

December 20th 2024
Article

These professionals in the healthcare marketing sector have been chosen by their peers for making big moves and taking on larger roles.

Gen-Z Influence on Pharma M&A

Gen-Z Influence on Pharma M&A

Miranda Schmalfuhs
March 14th 2024
Podcast

Ian Baer, Founder and Chief Soothsayer, Sooth, discusses how pharmaceutical companies and healthcare advertising agencies can adapt their strategies to attract Gen-Z.

Introducing Agentic AI: Its Revolutionary Potential in Pharma

Introducing Agentic AI: Its Revolutionary Potential in Pharma

Tanveer Ahmed Nasir;Pooja Jain
December 13th 2024
Article

A look at the promise and opportunities from this new and advanced type of AI in transforming commercial planning and execution for life sciences companies.

Transforming Cancer Care: Data, AI, and Patient-Centered Care

Transforming Cancer Care: Data, AI, and Patient-Centered Care

Francis Pollaro
July 20th 2023
Podcast

Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.

AI: A Value Advantage? Maximizing Your Brand Outreach

AI: A Value Advantage? Maximizing Your Brand Outreach

Avinob Roy
October 14th 2024
Article

Practical ways product teams can leverage the benefits of generative artificial intelligence as a strategic advantage in pharmaceutical and life sciences commercialization.

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eHealth Survey Reveals Concerns Prior to Medicare Enrollment

Mike Hollan
October 14th 2024
Article

Respondents showed concern for cost increases and changes to benefits.