Calcium + Company Launches With New Public Relations Division--PRotein
Calcium, a mid-sized healthcare marketing agency, is excited to announce the launch of Calcium + Company, a new overarching structure that will drive the addition of diversified divisions that synergize with the current core agency services. According to Group President Greg Lewis, "Calcium + Company will serve as an anchor brand—expanding our model of delivering powerful, diverse, and integrated solutions that reflect the complex and rapidly evolving marketing needs of today's—and tomorrow's—clients."
The launch of the PRotein public relations division, headed by industry veteran and Managing Director, Stacey Gandler, follows the launch of the Vitamin MD medical communications division in 2021.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
Social Media's Influence on Young Women's Reproductive Decisions
February 20th 2025In this Q&A, Organon's Chief Communications Officer, Becky Edwards discusses how much social media and influencers sway decisions about birth control methods, potential consequences of these misinformed choices, and more.
