Certara Announces Update of BaseCase Software
Latest release will provide biopharma and medical device companies greater commercial success.
Certara today announced the release of BaseCase software version 2021.06, which updates the company's value communication software platform to include new capabilities that can provide biopharmaceutical and medical device companies greater commercial success for new therapies and products.
The BaseCase software provides commercial, market access, and medical affairs teams a comprehensive, end-to-end environment to build state-of-the-art, interactive, data-driven mobile applications using multiple data sources, such as real-world data (RWD) and evidence (RWE). The software also enhances communications to demonstrate the value of therapies with payers, providers, and healthcare professionals.
For more information, click here.
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
Beyond the Prescription: The Role Pharma Plays in Digital Health Conversations
April 1st 2025As social media continues to influence healthcare communication, it presents both challenges and opportunities for the pharmaceutical industry. In this interview, Jennifer Harakal of Canopy Life Sciences discusses balancing compliance with effective digital engagement to build trust and facilitate meaningful healthcare conversations.
