Clinical Trials in the Digital Age
In 1995, there were 16 million internet users - or 0.4% of the world’s population. In just 17 years, this figure has grown to 2.4 billion and 34.3% adoption.
In 1995, there were 16 million internet users - or 0.4% of the world’s population. In just 17 years, this figure has grown to 2.4 billion and 34.3% adoption. At the current rate, each year, the penetration percentage sees a 2–4% growth. Many services, such as banking, have moved towards online service models, shutting down branch offices. This has led to some countries, like Finland, for example, making access to broadband internet a basic civil right.
What does this mean for clinical trials? In this Applied Clinical Trials article, Kai Langal considers how the internet and other digital technologies have transformed - and continue to transform - patient-centric engagement.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
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March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
