Combatting Increase in Mortality Related to Opioid Class Analgesics
In Australia, like many other countries, there is growing concern about the rapid increase in the incidence of death related to codeine-containing analgesics accessed over the counter through community pharmacies. TGA has proposed moving all codeine-containing formulations from over the counter to prescription only schedules, which has raised its own controversial issues.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
