DeepIntent Unveils Fast Omnichannel Campaign Measurement Tool with Near-Real Time Script Lift at Digital Pharma East
DeepIntent, healthcare advertising technology company built to improve patient health and business outcomes, now offers pharmaceutical advertisers the ability to measure the real-world effectiveness of their entire media plan with the industry's fastest omnichannel measurement solution based on clinical data.
As part of the evolution of DeepIntent Outcomes™, the platform now features new measurement capabilities that surpass those of existing third-party measurement solutions, making it a one-stop shop for healthcare marketers. These features include:
- Measurement across all channels, including linear TV, connected TV, social media, search, website, email...
- The industry's fastest script lift and audience quality measurement for an entire media plan, updated daily
- Daily campaign measurement
- Fully transparent methodology and statistical measures
- Reimagined dashboard to discover key performance insights and simplify decision-making
These features are now available to all pharma marketers and across all platforms and publishers, irrespective of whether they run campaigns on DeepIntent's healthcare demand side platform (DSP).
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
