Deerfield Agency Acquires Verge Scientific Communications
Deerfield Agency, one of the fastest growing independent marketing and commercialization partners for life sciences companies, today announced the acquisition of Verge Scientific Communications, a Virginia-based, brand strategy and strategic communications agency dedicated to shaping the stories of emerging and pioneering health and science-driven companies. With the addition of Verge Scientific, Deerfield Agency is expanding its services and ability to support corporate and brand marketing for pre-commercial healthcare clients, along with deepening experience in branding, strategic communication, scientific and medical communications, and storytelling.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
