Sun Pharmaceutical Industries, Inc., USA, a wholly owned subsidiary of Sun Pharmaceutical Industries Limited (together "Sun Pharma"), announced the launch of "AH-ha!™ It's Acne Hormones," an awareness campaign featuring board-certified dermatologist Dr. Sandra Lee. The campaign is designed to spotlight hormones as a major underlying cause of acne, regardless of age, gender, or ethnicity.
Acne is the most prevalent skin condition in the U.S., affecting up to 50 million Americans and 80% of people at some point during their lives.
"I'm participating in the Sun Pharma campaign to help people who suffer from acne understand the crucial role that hormones play in causing the condition," said Dr. Lee, who is widely known by her TV and social media persona Dr. Pimple Popper. "I also want people to know that acne caused by hormones impacts everyone regardless of gender and can happen at any age – not just in teenagers."
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.