EMC Outdoor is pleased to announce the appointment of industry veteran Helen Kim as SVP of Client Services.
In her new role, Kim will focus on leading Media and Operations teams, honing the agency's capabilities in strategic and data-oriented media planning, overseeing the delivery of best-in-class service, and driving strategy, value, and positive outcomes for clients.
Kim is a seasoned professional with 20+ years of agency experience.
EMC President, Christie Massey said, "Helen's extensive background in OOH and client relationship management has already had a positive impact on our company. Her fresh perspective on strategy and innovative campaign ideas, along with her audience-focused approach, will elevate our planning. I'm thrilled to have her on the team."
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.