New Bausch + Lomb Social Media Campaign Highlights What ‘Sights’ Inspire AMD Patients
Bausch + Lomb, a global eye health company, has launched a new social media campaign aimed at raising awareness of age-related macular degeneration (AMD), which is a leading cause of vision loss for those over the age of 50 and the leading cause of blindness for those aged 65 and over. The campaign, titled 'What Sight Inspires You', will feature personal stories and sights from Bausch + Lomb's SightMatters community, an online educational resource designed for people living with AMD, as well as educational content on the condition. The campaign will run on the SightMatters Facebook page throughout February. Bausch + Lomb has supported AMD Awareness Month for eight years and hopes to inspire others to protect their vision through the campaign.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
