Humira Rivals Expected to Hit Market This Month
Prices not likely to change upon release.
In a move to compete with AbbVie’s rheumatoid arthritis drug Humira, drugmakers Boehringer Ingelheim, Sandoz, and Organon are expected to launch copycat versions of the drug this month. Despite price decreases that usually come with generic versions of a previously patented medication, manufacturers are expected to keep prices high in an effort to compete for leverage with pharmacy benefit managers (PBMs), which negotiate insurance coverage on behalf of their customers.
"I don’t foresee anyone changing their pricing policy," said Robert Popovian, chief science policy officer, Global Healthy Living Foundation. He also stated that PBMs might face political pressure to cover Coherus' significantly discounted copy.
Reference: Analysis: New Humira rivals likely to hit US market with small discounts in July. Reuters. June 30, 2023. Accessed June 6, 2023. https://www.reuters.com/business/healthcare-pharmaceuticals/new-humira-rivals-likely-hit-us-market-with-small-discounts-july-2023-06-30/
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
