Indegene Launches Metaverse Capabilities
Indegene, a digital-first, life sciences commercialization company will provide life sciences organizations a foundation for navigating the complexity of this emerging technology and the flexibility to create tailored virtual worlds. Using these, life sciences organizations can foster immersive healthcare experiences, like interactions with HCPs in a virtual medical congress, meeting for a virtual educational lecture, or facilitating interactions in a virtual patient hub.
“Life sciences organizations are looking to reimagine healthcare interactions and be ahead of the curve. Providing new ways to connect, educate, and lead transformation using virtual and augmented reality can help solve some of their key business challenges,” said Gaurav Kapoor, Executive Vice President, Indegene, Inc.
“We are excited to bring to our clients the ability to create immersive experiences to aid seamless and richer engagements with HCPs and patients. Indegene’s metaverse capabilities to design highly personalized virtual worlds, coupled with our experience and deep domain expertise, enables life sciences companies to be future ready.”
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
