Jay Berfas, Publisher
T: (212) 951-6614
jberfas@advanstar.com
Jay Berfas joined Advanstar Communications in September 2006 as Group Publisher of Pharmaceutical Executive and Pharmaceutical Representative Magazines. In this role, Jay is responsible for the overall business and strategic development of print and electronic media products for the Group. Jay brings to Advanstar over 30 years of publishing and senior management experience. Previously, Jay held posts as Vice President for Institutional Investor magazine, where he spent 14 years in management positions and Global Finance, where he headed worldwide advertising sales as Associate Publisher from 1992-2000. Until October 2005, Jay was Group Publisher of SourceMedia's Banking Magazines Group, where he managed the Group's editorial and business operations, launched several successful e-newsletters, and helped create a successful Webcast business. Jay has a MA from New York University and earned a Bachelor of Arts with honors from Queens College of the City University of New York.
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April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
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