Intouch Group, an EVERSANA company and a full-service global agency network serving the pharmaceutical industry, was ranked by Lürzer's Archive as among the top five creative advertising agencies in the United States and top fifteen in the world.
According to Archive, the online ranking system is based on the number of agency campaigns published in the magazine over the past year. In 2021, 11 creative pieces from Intouch were featured. Highlighted campaigns include: The Last Plaque, Ticking Lyme Bomb, and Erase the Line. In 2021, Lürzer's Archive also recognized Intouch for copywriting in its campaign, Fierce for Conner.
"Archive is known to feature only the most interesting, striking campaigns being produced globally. It's wonderful that Intouch is being recognized as part of that creative, craft-driven, international club," said Susan Perlbachs, Chief Creative Officer, Intouch Group.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.