June 29, 2015.
A new study by assessing the "overall digital maturity" of life sciences companies reveals that they are "not maturing fast enough". Across Health's Multichannel Maturometer suggests that a lack of a strong vision and strategy is to blame; only one in four respondents said they felt their company had a digital strategy. Only 13% of the survey's respondents were satisfied to very satisfied with their digital initiatives, with 42% not satisfied and 40% not sure. Dissatisfaction has thus dropped to 2010-2011 levels. According to Across Health, the top bottlenecks include regulatory issues, no clear digital strategy and not enough internal knowledge. For more information on the study results, click here.
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