mHealth Remains Popular Due to Shift towards Value-Based Medicine
Mobile health (mHealth) has become progressively popular globally and offers various services to the healthcare industry-including data collection and remote patient monitoring-and is predicted to increase as the industry continues to shift toward value-based medicine, according to business intelligence provider GBI Research.
The company’s latest report states that mHealth solutions and services are a reality due to advancement in new devices, the expansion of communication network coverage, and the reduction in the retail price of wireless technologies. The market drive derives from a need for more cost-effective means to deliver healthcare, a need to demonstrate the value and effectiveness of treatments, and increasing support from healthcare professionals and reimbursement entities for mHealth solutions.
The need for more cost-effective means to deliver healthcare is regarded as the most important growth driver in the mHealth market, followed by the increasing need to demonstrate the value and effectiveness of treatments and by increasing support from healthcare professionals and reimbursement entities for mHealth solutions.
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
