Mobile health (mHealth) has become progressively popular globally and offers various services to the healthcare industry-including data collection and remote patient monitoring-and is predicted to increase as the industry continues to shift toward value-based medicine, according to business intelligence provider GBI Research.
The company’s latest report states that mHealth solutions and services are a reality due to advancement in new devices, the expansion of communication network coverage, and the reduction in the retail price of wireless technologies. The market drive derives from a need for more cost-effective means to deliver healthcare, a need to demonstrate the value and effectiveness of treatments, and increasing support from healthcare professionals and reimbursement entities for mHealth solutions.
The need for more cost-effective means to deliver healthcare is regarded as the most important growth driver in the mHealth market, followed by the increasing need to demonstrate the value and effectiveness of treatments and by increasing support from healthcare professionals and reimbursement entities for mHealth solutions.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.