The Misinformation Maze: Navigating Public Health in the Digital Age
Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
In this episode of the Pharmaceutical Executive podcast, Jennifer Butler, chief commercial officer of Pleio, discusses:
- The threat of misinformation to public health and how emotional appeal plays a part.
- Where patients are turning for trustworthy health information.
- Strategies that can be used to verify information.
- Pharma's role in helping to ensure patients have access to health insights they can trust.
- Why the industry is turning to peer-to-patient platforms, trusted patient communities, and pharmacies to educate patients.
- What kind of role regulatory agencies should play in the battle against misinformation.
- and more!
Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peet-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
