New EU Clinical Trials Regulation: One of the Most Important Changes in the Field in the Past Decade
The EU has issued Regulation 536/2014 of the European Parliament and of The Council on Clinical Trials on Medicinal Products for Human Use, groundbreaking legislation that will allow sponsors to obtain both regulatory and ethics approval through one single portal when it is implemented at the end of 2017.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
