Novartis-along with WIRED Brand Lab and other collaborators including Techstars, Shift.ms, and the National Multiple Sclerosis Society-has launched the Innovation Prize for Assistive Tech to encourage new technologies that address the unmet needs of the multiple sclerosis community. The Novartis Innovation Prize: Assistive Tech for Multiple Sclerosis (MS) identifies and embraces technology that aims to improve mobility and daily life for people living with MS. Applications are open worldwide to the tech community, innovators, design experts, patient advocates – "anyone with an idea to make everyday life better for those with MS or mobility-limiting disabilities." Applications will be accepted until January 10, 2020 at 17:00 ET and the winners will be announced at the SXSW conference in Austin, Texas on March 13, 2020. In order to develop their innovation, the first-place winner will receive a prize worth $250,000 and the second-place winner will receive $50,000.* *More information can be found at www.wired.com/msinnovationprize
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.