Pharma 2023: Working with Patient Advocacy Groups

Key trends in healthcare communication to build trust between healthcare providers and their patients.

LaShell Robinson, Head of Global Feasibility and Trial Equity at Takeda, speaks about the company's strategies to engage patients in underrepresented populations in its phase III psoriasis trials.

How one Big Pharma ad campaign is incorporating diversity as a driving force in improving the ways drugs are marketed directly to the patients that need them.

Peter Ax, founder & CEO of UpScriptHealth, discusses the impact of tariffs on the pharmaceutical industry and how digital health platforms could potentially help offset them.

Panel participants share an optimistic outlook for integrating new innovations, tacking community-level challenges, and more.

The company revealed plans to increase the usage of AI in pharma at JP Morgan’s healthcare conference in San Francisco.