POCN Welcomes New SVP of Community Strategy and Network Growth, Allison Bagin Kenah
POCN, the largest NP and PA network in the U.S., today announces Allison Bagin Kenah as its new Senior Vice President of Community Strategy and Network Growth. Kenah joins the POCN leadership team to expand the POCN network, support new and existing industry partnerships, and engage with the growing NP and PA audience.
“We are thrilled to welcome Allison to our growing team. Her experience building best-in-class marketing teams and executing healthcare marketing campaigns will be an invaluable addition to our leadership and strategy,” says Richard Zwickel, CEO of POCN. “Allison is a strong leader and problem solver. We look forward to learning and growing with her.”
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
