Podcasts-WOTY:The Spokesperson Speaks
For nearly 40 years, Carolyn Glynn has risen through the ranks in Roche’s public affairs department. Even more difficult than representing the company to the outside world, she says, was championing outside constituents inside the company to give them a voice.
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Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Podcast
Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
