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Q&A: WebMD Chief David Schlanger
David Schlanger became WebMD’s CEO in August of 2013, but first joined the company in 1995, after serving as executive director, business development at Merck.
David Schlanger became WebMD’s CEO in August of 2013, but first joined the company in 1995, after serving as executive director, business development at Merck.
The commercialization of pharmaceutical drugs has changed a lot in two decades: industry’s focus on specialty drugs for smaller populations and patients with chronic disease has supplanted the emphasis on big name primary care products, and the blanket TV buys that propelled them into blockbuster glory.
David Schlanger
Schlanger says he chuckles when he sees Abbvie’s TV ad pushing Humira for Crohn’s disease-”there’s only 2 million people with Crohn’s disease” in the US-because it stands as a relic of a bygone era where the biggest media spend all but guaranteed the largest chunk of the market. Money still talks, of course, but fewer patients are all tuned in to the same listening apparatus. Physicians and patients still need to be educated about prescription drugs, but with limited access to the former, and a larger cost burden placed on the latter, drug companies hoping to reach their target audiences (and target sales revenues) do better by concentrating on the quality of interaction, not the quantity of exposure.
For Pharm Exec’s Q&A with David Schlanger, click here.
What Every Pharma CEO Should Know About Unlocking the Potential of Scientific Data
December 11th 2024When integrated into pharmaceutical enterprises, scientific data has the potential to drive organizational growth and innovation. Mikael Hagstroem, CEO at leading laboratory informatics provider LabVantage Solutions, discusses how technology partners add significant value to pharmaceutical R&D, in addition to manufacturing quality.
Key Findings of the NIAGARA and HIMALAYA Trials
November 8th 2024In this episode of the Pharmaceutical Executive podcast, Shubh Goel, head of immuno-oncology, gastrointestinal tumors, US oncology business unit, AstraZeneca, discusses the findings of the NIAGARA trial in bladder cancer and the significance of the five-year overall survival data from the HIMALAYA trial, particularly the long-term efficacy of the STRIDE regimen for unresectable liver cancer.
