Sandoz Launches First Biosimilar in Japan
06 October
Novartis's generics arm Sandoz (Switzerland) has the launched the first-ever biosimilar to be approved in Japan. The recombinant human growth hormone, somatropin, has been approved for treatment of growth hormone deficiency in children and growth disturbance associated with Turner's syndrome or chronic renal insufficiency.
Sandoz's Japan country head Junichi Nakamichi commented: "Japan can learn some valuable lessons from the market experience and data provided by the European example."
Somatropin, marketed as Omnitrope in Europe, was also the first ever medicine to be approved in the EU as a biosimilar. Sandoz is currently the only company with three biosimilars marketed in Europe.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
