Sarah Houlton
Sarah Houlton
International Correspondent
Sarah Houlton is the international correspondent for Pharmaceutical Executive, covering industry and regulatory issues around the world from her base in London. She is a freelance journalist, specializing in the pharmaceutical and chemical industries. Her background is scientific – her PhD in organic synthesis was sponsored by Glaxo, and she also worked for the James Black Foundation as a research chemist. Sarah was the editor-in-chief of Manufacturing Chemist magazine for several years and now writes for a range of industry publications in both Europe and the United States, as well as undertaking technical writing projects on behalf of several laboratory equipment manufacturers. She also writes about her biggest passion - soccer.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
