Simpson Healthcare becomes a Certified B Corporation.
Simpson Healthcare announced that it has officially become a Certified B Corporation, joining a movement of more than 4,000 Certified B Corporations in over 150 industries, across over 75 countries. As a result, Simpson will also measure and manage the impact of its business on its employees, clients, community, and the environment.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.