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SUPPLEMENTS
SUPPLEMENTS
List of available supplements...
Clinical TrialsGenericsGlobal Healthcare MarketingHealth Economics and Outcomes ResearchOncologyProfessional DevelopmentSales Environment
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Clinical Trials
New directions: geographical and technological advancements in CTM.
(March 2007)
Featuring sections on:Linking people, process and technologyBuilding alliancesFinding success in AsiaSelecting South AfricaAdvance from EuropeEDC: Are we missing the boat?The right equipmentNext stop Vienna
Generics
The generics market: a European overview.
(September 2006)
Featuring sections on:European overview: competition timeGrowth strategies: survival of the fittestPharma defence strategies: fighting fire with fireBiogenerics: the evolution of biosimilarsBranding and marketing: what's in a name?Branding and marketing: a new world orderLegal: balancing actsQ&A: Champion of industryQ&A: Courting consolidationMarket outlook: top five trends
Global Healthcare Marketing
Spreading the word: Healthcare marketing in the modern age
(October 2007)
Featuring sections on:The brand exchangeFocused and flexibleMaking a global vision workLeading the wayThe online consumerWired to the futureCo-ordinate your communicationsIn the public interestSeek first to understand
Health Economics and Outcomes Research
Optimizing HEOR: How health economics and outcomes research should fit in with your business strategy
(December 2007)
Featuring sections on:Budget Impact Analyses: The fifth hurdle?Evidence and effectiveness: redressing the balanceCommercializing HEOR: adding value
Oncology
Staying ahead in the oncology market's golden age
(September 2007)
Featuring sections on:Riding the waveZero Sum Game
Professional Development
Can you go any higher? Career progression through professional development
(April 2007)
Featuring sections on:The cycle of successSurvival tacticsCareer connectionsBringing out the bestLearning the fast wayMini-MBAsBusiness classSimulation training
Sales Environment
The evolution of pharmaceutical sales: new models for a changing environment
(February 2008)
Featuring sections on:Sales forceCommercialisation models
Key Findings of the NIAGARA and HIMALAYA Trials
November 8th 2024In this episode of the Pharmaceutical Executive podcast, Shubh Goel, head of immuno-oncology, gastrointestinal tumors, US oncology business unit, AstraZeneca, discusses the findings of the NIAGARA trial in bladder cancer and the significance of the five-year overall survival data from the HIMALAYA trial, particularly the long-term efficacy of the STRIDE regimen for unresectable liver cancer.
Fake Weight Loss Drugs: Growing Threat to Consumer Health
October 25th 2024In this episode of the Pharmaceutical Executive podcast, UpScriptHealth's Peter Ax, Founder and CEO, and George Jones, Chief Operations Officer, discuss the issue of counterfeit weight loss drugs, the potential health risks associated with them, increasing access to legitimate weight loss medications and more.
