• Sustainability
  • DE&I
  • Pandemic
  • Finance
  • Legal
  • Technology
  • Regulatory
  • Global
  • Pricing
  • Strategy
  • R&D/Clinical Trials
  • Opinion
  • Executive Roundtable
  • Sales & Marketing
  • Executive Profiles
  • Leadership
  • Market Access
  • Patient Engagement
  • Supply Chain
  • Industry Trends

Tealium Launches Customer Data Platform for Pharma

Article

Tealium, a customer data platform (CDP), today announced the launch of its industry-first Tealium for Pharma solution.

This verticalized platform is specifically designed to fully automate an improved customer experience for pharma audiences while accounting for the industry's ever-evolving privacy and security regulations.

Due to the vast amount of customer touch points with pharma companies, data analysis and privacy compliance are often managed in fragmented silos. Tealium for Pharma's data-first offering integrates and automates data for each of those touch points across channelswhile meeting HIPAA compliance.

Recent Videos
Related Content
‘Selling a Vision’: Today’s Playbook for Startups

‘Selling a Vision’: Today’s Playbook for Startups

Jessica Meng
October 14th 2024
Article

The Big Pharma commercialization playbook doesn’t work for emerging life sciences companies bootstrapping their way up. Exploring three strategies that could be the ingredients of a winning formula for startups.

Gen-Z Influence on Pharma M&A

Gen-Z Influence on Pharma M&A

Miranda Schmalfuhs
March 14th 2024
Podcast

Ian Baer, Founder and Chief Soothsayer, Sooth, discusses how pharmaceutical companies and healthcare advertising agencies can adapt their strategies to attract Gen-Z.

Stock.adobe.com

eHealth Survey Reveals Concerns Prior to Medicare Enrollment

Mike Hollan
October 14th 2024
Article

Respondents showed concern for cost increases and changes to benefits.

Transforming Cancer Care: Data, AI, and Patient-Centered Care

Transforming Cancer Care: Data, AI, and Patient-Centered Care

Francis Pollaro
July 20th 2023
Podcast

Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.

Dan Switzer

Thursday Night DTC Marketing: Q&A with Dan Switzer

Mike Hollan
October 3rd 2024
Article

Daiichi Sankyo’s head of US oncology business discusses the company’s first DTC television campaign for Enhertu.

Barbara Corcoran

Otsuka and Lundbeck Announce Barbara Corcoran Led Campaign to Raise Awareness of Alzheimer’s Dementia

Mike Hollan
September 30th 2024
Article

Corcoran is using her family’s personal story with the disease to promote awareness.