Veeva Link Adds Four New Data Applications to Deliver Real-time Intelligence for Medical and Commercial Teams
Veeva Systems announced new Veeva Link data applications for medical, commercial, and key account management teams to gain real-time intelligence on health systems, scientific awareness and sentiment, and medical insights. In addition, the new Link+ application for agile workflow and relationship management helps medical, commercial, and marketing teams to plan and collaborate on engagement with key scientific and medical experts. These four new Link products join the industry-leading Link for Key People application.
Link data applications are created by a modern data platform that combines intelligent software automation with human curation to ensure accuracy and depth. This allows Link to generate real-time intelligence across a growing number of areas, including key people, accounts, publications, trials, conferences, and digital engagement.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
Social Media's Influence on Young Women's Reproductive Decisions
February 20th 2025In this Q&A, Organon's Chief Communications Officer, Becky Edwards discusses how much social media and influencers sway decisions about birth control methods, potential consequences of these misinformed choices, and more.
