Veeva Systems, Advanz Pharma Announce Commercial Operations Partnership
Biopharma aims to strengthen field engagement with healthcare professionals.
Veeva Systems, a cloud-computing organization for the pharmaceutical industry, has announced a partnership with Advanz Pharma. According to the software provider, the Veeva Commercial Cloud will enable Advanz to sufficiently organize field strategy across all markets and strengthen field engagement with healthcare professionals.
With a focus on rare diseases, the biopharma company plans to apply Veeva software to streamline operations and gain a clearer understanding of customers.
"Since more than doubling our sales and medical footprint with our recent acquisition of Intercept, we needed to scale field operations with a single system to increase visibility throughout the customer engagement journey," said Andy Eeckhout, global head of CRM and digital solutions, ADVANZ. "With Veeva Commercial Cloud, we have a foundation to maximize impact as we move into new markets."
Reference: ADVANZ PHARMA Partners with Veeva to Set Unified Digital-First Commercial Foundation. PR Newswire. June 20, 2023. Accessed June 21, 2023. https://www.prnewswire.com/news-releases/advanz-pharma-partners-with-veeva-to-set-unified-digital-first-commercial-foundation-301854486.html
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
