Wild Cards, a New Brainstorming App from PRECISIONeffect, Released
Wild Cards is a free, iOS and Android mobile app–created by PRECISIONeffect–that allows users to "jump start ideas with one tap." It's a tool that will help foster more ideas, creativity, and innovation in group meetings or brainstorms. The app has 38 creative methods available, presented as a "wild card," all of which require no preparation or tools beyond a pen, paper, and brains. It's applicable to any industry and problem-solving scenario - whether it be a concepting a creative ad campaign, new product, or technical process.
Wild Cards is the brainchild of Simon Wilson, innovation director at PRECISIONeffect.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
