Xebra Brands Appoints Jay Garnett as CEO
Xebra Brands Ltd. ("Xebra"), a cannabis company, is pleased to announce that Mr. Jay Garnett has been appointed Chief Executive Officer and Director.
Over his nearly 30-year career, he has been recognized with numerous business awards and accolades, including Profit 100's Top 100 in Canada five years in a row, BC Business Top 30 Under 30 and Top 40 Under 40, and he was a finalist for Ernest & Young's Entrepreneur of the Year.
"We are absolutely thrilled to have a CEO of Jay's caliber, and firmly believe that his experience and vision will take Xebra to the next level. He is uniquely skilled at developing brands and leading companies through the growth phase, and he has an exceptional track record of success," commented Xebra Founder and Chairman Robert Giustra.
"I'm elated to assume the helm of Xebra on the eve of the launch of its first commercial cannabis product, Vicious Citrus. My aim is to elevate Xebra's first mover status in Mexican CBD, Dutch pharma-grade THC, and CBN in Canada, to dominant market positions," commented Mr. Garnett.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
