SPOTLIGHT -
Amy S. Manning, Esq.,is an associate in the Intellectual Property Practice Group in the New York office of Coudert Brothers LLP.
Generics Battle Heats Up
The competition for generics' 180-day marketing exclusivity is fierce, and Dr. Reddy's Laboratories filed the first court case calling into question FDA's methods for determining exclusivity on a patent-by-patent basis.
Buying Time
Marketing exclusivity is the lifeblood of the US pharma industry. Every day a brand-name drug is on the market without generic competition brings tremendous revenue to its manufacturer.