Bill Drummy

Separating the meaningful from the merely novel, Bill Drummy outlines his Top Ten digital marketing trends for 2017.

Bill Drummy reviews the "techno-optimistic" highlights of this year's Exponential Medicine conference in San Diego.

In many life situations, it’s difficult to be hopeful. But at SxSW Interactive last week, it was difficult to be pessimistic, writes Bill Drummy.

Three days at TEDMED has convinced Bill Drummy that a dramatic shift in your definition of what’s possible is not only re-energizing, it can also help you approach your biggest problems in ways you would have never otherwise considered.

We are now living in a world of underdog brands. Unless you're first-to-market with a truly novel compound, a clear path to market access and solid reimbursement, then winning without a differentiated marketing strategy is simply not possible, writes Bill Drummy.

Bill Drummy presents the highlights (what he will admit to, anyway) from this month's International Consumer Electronics Show in Las Vegas.

Two of the industry's most influential conferences occurred within weeks of each other this autumn – TEDMED and Health 2.0. Bill Drummy reviews both events.

Bill Drummy reports on the key healthcare takeaways from this year's South by Southwest (SXSW) Interactive conference in Austin, Texas.

Why, with all the data available, is pharma so bad at getting true marketing insights to drive its business? Bill Drummy looks at how to realize the promise of "Big Data".

Since the pharma industry uploaded its very first websites in 1994, marketers' perception of the web has moved from intriguing novelty, to must-have status symbol, to vital communications channel for both patients and physicians. Yet even as product managers devote more resources to their brand-name product websites, many still commit fundamental errors with alarming frequency.