C. Kuyler Doyle is the head of discovery, strategy, and new product planning at ProQR Therapeutics.
New Product Planning: The Function's Evolution in Pharma
September 8th 2023With an organization's future commercial success under its remit, the NPP function has rapidly progressed to a prominent role in the biopharma industry—but evidence-generation strategies must evolve with an eye toward emerging trends and technologies.