Devesh Verma and Rebecca Lorenzo

Devesh Verma is a principal at Axtria, leading the development of Axtria's omnichannel customer engagement solutions. He has 20 years of experience within the life sciences industry. He is passionate about leveraging data and analytics and tighten connections between life sciences brands and their customers. He is a champion to place patients at the center of building a brand's overall customer engagement strategy. Devesh's experience includes brand marketing, management consulting, and analytics leadership.

Rebecca Lorenzo, a marketing associate at Axtria, is a life sciences content writer with over six years of combined experience in copywriting, journalism, marketing, and social media content strategy across several industries. At Axtria, Rebecca partners with life sciences subject matter experts to author innovative, multimedia thought leadership content to help pharmaceutical executives improve their commercial operations and patient outcomes. Her work has featured in publications such as WorldatWork, the Journal for Clinical Studies, and International Clinical Trials Magazine.

In the past, she served as an editor and staff writer for numerous publications. She holds a Bachelor's degree in Communications and a Minor in Literature.