Douglas M. Williams, Jr. is a vice-president at IBM Healthcare Consulting, in Dallas, Texas.
Beyond CRM Weaving a Loyalty Web
January 1st 2002John K. loves his new job on the trading floor of the New York Stock Exchange, and the last thing he wants to worry about is testing his blood sugar in the middle of a busy day. But, as a diabetic with high blood pressure, he knows he will feel lightheaded at about 11:45 every work day-just when the trading heats up. His doctor, who wants him to check his blood sugar levels regularly, suggested a monitoring system that allows him to test and record glucose levels without missing a beat.