Dr Joseph Saba, CEO and founder of Axios International (France), is an expert on clinical research and health access programmes in developing countries. A medical doctor specialising in infectious disease, health management and statistics, Dr Saba has previously worked with the World Health Organisation's global programme on AIDS and UNAIDS. He and the Axios team advise pharma industry clients on strategies, programme design, operations and strategic communication related to creative drug access strategies for developing and emerging countries.
When Accessing Healthcare Value is in the Eye of the Beholder
September 3rd 2019As patients pay more healthcare expenses directly from their own pockets, the industry must look at patients' ability to pay alongside willingness to pay to understand the various factors of patient decisions to accept or decline treatment.