Neil Turner is an editor for PPR Communications, which provides pricing and reimbursement information to the global pharma industry. He is also the author of From Commerce to Compassion: A Band-Aid for HIV in Africa.
Pricing Climate Heats Up in US and Europe
July 1st 2004In 2003, Big Pharma produced only a dozen new drugs. At the same time, it came under new pressure to create value from those thin pipelines. In that "hot squeeze" of a climate, pharma companies needed price premiums for every product in every market. They were more successful in some countries than in others. Other pricing trends also took their toll.